Mar 10, 2015

Kathryn LaTour and Lewis Carbone discuss their article on assessing memory for the customer experience. The paper was the winner of Cornell Hospitality Quarterly's 2014 Best Article Award.

http://cqx.sagepub.com/content/55/4/342.full.pdf+html

Jan 12, 2015

Robert E. Pitts discusses the study he and co-authors Julie E. Blose and Rhonda W. Mack performed in Charleston, SC which examined participants’ opinion of how they would respond to various message frames.

Dec 17, 2014

Michael Lynn and Zachary W. Brewster discuss their article on the tipping behaviors of racial and ethnic minorities.

Dec 17, 2014

Maryam F. Yepes discusses her study that used mobile tablet technology to compare menu selections by millennial-age respondents and test the effects of five different menu nutrition labeling formats for attractiveness, perceived influence, and actual influence on the students’ food choices.